Ducati is number one again for the third consecutive year in the 2016 Pied Piper Satisfaction Index.
Their U.S. dealerships were scored on their treatment of motorcycle shoppers and Ducati lead the pack with 116 points, a two point increase from their 2014 score. Following in second place is Harley-Davidson with 114 points and together, they have been ranking either first, second or third for the past nine years.
The point of this index is to see which dealerships are more effective at turning shoppers into buyers. Ducati along with Can-Am and BMW are great at what they do by offering immediate of future test rides more than75% of the time. As you can see, this percentage doesn’t necessarily mean that the brand is going to rank higher up on the index.
Also taken into account is the “ask for the sale” portion of the sales process. This is the part where a salesperson does their best to have potential shoppers sign on the dotted line. Maybe suggest they should sit down at a desk, forward the sale, mention availability of financing options and even ask for the shopper’s contact information. All this data was collected by 2,140 mystery shoppers throughout the United States.
Think Ducati will take first place again next year?