[959 Panigale News]

Ducati is number one again for the third consecutive year in the 2016 Pied Piper Satisfaction Index.

Their U.S. dealerships were scored on their treatment of motorcycle shoppers and Ducati lead the pack with 116 points, a two point increase from their 2014 score. Following in second place is Harley-Davidson with 114 points and together, they have been ranking either first, second or third for the past nine years.

The point of this index is to see which dealerships are more effective at turning shoppers into buyers. Ducati along with Can-Am and BMW are great at what they do by offering immediate of future test rides more than75% of the time. As you can see, this percentage doesn’t necessarily mean that the brand is going to rank higher up on the index.

Also taken into account is the “ask for the sale” portion of the sales process. This is the part where a salesperson does their best to have potential shoppers sign on the dotted line. Maybe suggest they should sit down at a desk, forward the sale, mention availability of financing options and even ask for the shopper’s contact information. All this data was collected by 2,140 mystery shoppers throughout the United States.

Think Ducati will take first place again next year?

 

[MotoMillion]

The point of this index is to see which dealerships are more effective at turning shoppers into buyers.

So in other words, they have the best sales people.

 

[Dingo]

No, more people who want to own a Ducati, actually Do.

 

[Kruz]

Pardon me it's been awhile but wasn't the Pied Piper an allegorical tale about a flautist that led things (like mice and people) off to their destruction? Seems like an odd name to choose for this competition.

 

[Kruz]

No, more people who want to own a Ducati, actually Do.

I think it's kind of like the guy who dreams someday of owning a red Ferrari, when he finally makes it into the dealer, he's driving one out, it's that kind of thing.

 

[Dingo]

...the guy who dreams someday of owning a red Ferrari, when he finally makes it into the dealer, he's driving one out...

Exactly!

that's exactly what I did!

 

[Panza]

I went to my local Kawasaki dealer to pick up some general parts yesterday. I go here often enough for maintenance items. After getting off my Panigale, I tried sitting on the Kawasaki H2, he told me to make sure not to scratch the bike and looked at me like a hawk.

My Ducati dealer doesn't mind when I sit on a 30K Panigale R or test ride a 20K Diavel. Maybe this is why I want my next bike to be a Ducati, Aprilia, or Triumph. The dealers are often more important than the price of the motorcycle/car to me.